A Fresh New Look for the Brand You Love and Trust

Since 2018, Houndztooth has grown into one of Australia’s most trusted names in natural pet health. As our range, our customers and the category have evolved, so too has our responsibility to communicate with clarity, purpose and trust.

Today, we’re excited to share an important milestone – Houndztooth’s first rebrand, designed to support the next chapter of our growth and the ongoing evolution of our brand.

This refreshed identity strengthens who we are, what we stand for, and how we help pet parents and retail partners choose the right natural health solutions with confidence.

A Brand Built to Evolve With the Future of Pet Health

From day one, Houndztooth has been committed to raising the standard of natural pet wellness. But as the needs of pets and their owners grow, it’s essential that our brand evolves with them.

Our new branding reflects this evolution. It brings forward everything our community loves – science-led natural formulations, proven efficacy, premium ingredients and presents it in a clear, modern and future-ready way.

At the heart of this evolution is our new tagline:

PET HEALTH YOU CAN TRUST. NATURALLY.

This line reinforces our commitment to transparency, quality and caring for pets as cherished family members.  Our updated logo represents a confident, contemporary expression of the Houndztooth brand, one built to evolve alongside our growing range.

Why We Updated Our Packaging

As our portfolio expands, our packaging must evolve to continue supporting customers in navigating the range with ease.

While our formulations remain the same, our packaging has been completely redesigned to improve functionality, clarity and the overall shopping experience.

Our new labels are:

✔ Easier to shop

Clearer hierarchies and stronger naming help customers quickly identify the health support their dog needs.

✔ More functional

Simplified communication, improved readability and intuitive layouts support confident, informed purchases.

✔ Colour-coded by benefit

A new colour system helps differentiate products visually, making the growing range easier to navigate.

✔ Aligned with our evolving brand identity

Every label reflects the premium, natural health positioning that defines Houndztooth.

What Has Changed and What Has Not

What’s new:

• Updated logo and visual identity
  
• Fully refreshed packaging
  
• Clearer product names and benefit descriptions
  
• A colour-coding system for improved navigation
  

What remains the same:

• Premium quality ingredients
  
• Science-led formulations
  
• Recommended daily dosages
  
• Unit sizes
  
• Product efficacy and manufacturing standards
  

Our look is evolving, but our commitment to quality remains unchanged.

Product Name Evolution

To better reflect key benefits and support easier shopping, a number of products have adopted simplified, modernised names:

• Hemp Anxiety Aid → Anxiety Aid
  
• Hemp Mobility Aid → Mobility Aid
  
• Prodigestive Aid → Prodigestive
  
  

These changes reflect our broader evolution – refining how we communicate, not what we deliver.

Rolling Out the New Look

The refreshed brand identity will launch first across our Health Range, including our full portfolio of natural health supplements. This range embodies our purpose, making it the natural starting point for the evolution of our brand.

Additional categories will transition in later phases. 

Transition Period Starting December 2025

From December, partners and customers may receive a mix of old and new packaging during a short transition period. This ensures a smooth rollout without disrupting supply or production.

All formulations, dosages and product quality remain identical.

Thank You for Being Part of Our Evolution

We’re proud to share this next chapter of Houndztooth with our customers and partners who have been with us from the beginning. Thank you for your ongoing support as we evolve, grow and bring a stronger, future-focused Houndztooth brand to market.